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Brightpoint Announces Distribution Agreement with Lenovo
"The channel is our primary route to market, and adding Brightpoint as a new distributor strengthens our commitment to the channel by introducing new partners who specialize in wireless devices…"

INDIANAPOLIS, July 1, 2010 (GLOBE NEWSWIRE) -- Brightpoint, Inc. (Nasdaq:CELL) announced today that its subsidiary, Brightpoint North America L.P. ("Brightpoint"), has entered into a distribution agreement with Lenovo, Inc. ("Lenovo"). Pursuant to this agreement, Brightpoint will purchase and sell Lenovo products, including the Idea and ThinkPad family of products, to channel partners in the U.S.

"The channel is our primary route to market, and adding Brightpoint as a new distributor strengthens our commitment to the channel by introducing new partners who specialize in wireless devices," said Chris Frey, vice president, consumer and commercial channels, Lenovo North America. "These partners are looking to expand their portfolio offerings, and the Lenovo-Brightpoint collaboration can quickly bring innovation to these partners."

"Brightpoint is very excited about our new relationship with Lenovo," said Mark Howell, President of Brightpoint Americas. "The wireless industry continues to evolve with greater emphasis on smart devices and a convergence of mobile connectivity solutions. We are attuned to these dynamics and are committed to delivering cutting edge, innovative products. Brightpoint's agreement with Lenovo enables us to offer our customers a richer portfolio of connected devices."

About Brightpoint, Inc.

Brightpoint, Inc. (Nasdaq:CELL) is a global leader in the distribution of wireless devices and in providing customized logistic services to the wireless industry. In 2009, Brightpoint handled approximately 84 million wireless devices globally. Brightpoint's innovative services include distribution, channel development, fulfillment, product customization, e-Business solutions, and other outsourced services that integrate seamlessly with its customers. Brightpoint's effective and efficient platform allows its customers to benefit from quickly deployed, flexible, and cost effective solutions. The company has approximately 2,700 employees in more than 25 countries. In 2009, Brightpoint generated revenue of $3.2 billion. Brightpoint provides distribution and customized services to more than 25,000 B2B customers worldwide. Additional information about Brightpoint can be found on its website at www.brightpoint.com, or by calling its toll-free Information and Investor Relations line at 877-IIR-CELL (877-447-2355).

Certain information in this press release may contain forward-looking statements regarding future events or the future performance of Brightpoint. These statements are only predictions and actual events or results may differ materially. Please refer to the documents Brightpoint files, from time to time, with the Securities and Exchange Commission, including Brightpoint's most recent Form 10-K and Form 10-Q and Exhibit 99.1, thereto. These documents contain and identify important risk factors that could cause the actual results to differ materially from those contained in or implied by these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements that speak only as of the date these statements were made. Brightpoint undertakes no obligation to update any forward-looking statements contained in this press release.

For more information contact:

Brightpoint, Inc.
Anthony Boor
317-707-2355

Submitted by: LogisticsWorld
news@logisticsworld.com, 7/12/2010 12:50:54 AM

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